Saturday, March 19, 2011

Large Luxury Car Sales And Large Luxury SUV Sales In Canada - February 2011

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Had it eclipsed the Mercedes-Benz S-Class/CL-Class tandem in February 2011, the Porsche Panamera would have been the best-selling large luxury car in Canada. If onlys don't normally matter, but this Panamera instance is a shocker if only because of the cars Porsche out-sold in February: BMW's 7-Series, the new Audi A8, and the fresh Jaguar XJ. Moreover, it wasn't as though Porsche gained a narrow victory over these cars. The Panamera was twice as successful as the A8 in February. Also, as mentioned, Mercedes-Benz Canada offers up figures for the S-Class with the CL in tow. Safely assuming that Mercedes-Benz doesn't sell a lot of CLs per month in Canada, the S-Class still has a partner; the Porsche Panamera does not.

Range Rover sales are now off 22.6% through the first two months of 2011. Lexus LX570 sales dropped 33.3% in February and are down 40.5% in 2011. Land Cruiser sales have been chopped in half from 2010 levels. Cadillac Escalade sales dropped 17.7% in February. After 191 Escalade buyers were found through two months of 2010, only 164 have been found in the same period of 2011. Infiniti QX56 sales have taken off, up 282% in February and 228% on the year for a fairly respectable 82 sales so far. Given the size of the overall market, Infiniti's ability to sell this much large product is impressive. Infiniti has no large luxury car alternative for QX56 buyers. 

With the GL-Class and G-Wagen's 21.3% jump in February, Mercedes-Benz has now sold 270 of their biggest machines in 2011 (G, GL, S, and CL), up from 252 at this point in 2010.


Small/Entry Luxury Car Sales And Midsize Luxury Car Sales In Canada - February 2011

Selling luxury sedans in Canada in February 2011 was not as easy as it was in February 2010. Ask Lexus: sales of the ES dropped 39.4%. Lincoln? MKS sales dropped 78.9%. Not a single Cadillac STS was sold, and CTS sales were down 14.9%. Sales of the sedan version of Hyundai's Genesis were down 68.5%. Even the Infiniti G, now available  as a less-expensive volume driver called the G25, a Good 12 winner, suffered a 7.9% decline in an overall new vehicle market which dropped by 4.2%. Volvo XC70 sales were off by 37%.

As will be obvious when you scroll down to peruse the Graphs, the Acura TL out-sold both the BMW 5-Series and Mercedes-Benz's E-Class/CLS-Class tandem. No other "midsize" rival sold half as many units as any one of those three. The 2011 Acura TL starts at $39,490, some $22K or so below the E-Class Benz and more in line with the C-Class's $35,900 point of entry.

Further down the price scale, BMW 3-Series sales were up as per the norm. Combined, the Acura TSX, Infiniti G, and Lexus IS - Japan's 3-Series-fighting contingent - were 231 sales behind the 3-Series.

Small Car Sales, Midsize Car Sales, Large Car Sales In Canada - February 2011

Canadian Dodge Caliber sales dropped 63.1% in February. Knowledgeable auto observers won't be surprised to learn such a fact: the Caliber has always sucked more than a little bit. Toyota Camry sales dropped 60.7% in February, the Honda Accord was off 52.9%, and sales of the Chevrolet Malibu were down 48.4%, somewhat more surprising figures.

In the larger, more expensive fleet below, numerous models posted declining sales. The Nissan Maxima, Buick LaCrosse, Chrysler 300, Dodge Charger, and Ford Taurus performed better in February 2010.

Good news please? As you've already read, the 2011 Hyundai Elantra was the best-selling car in Canada in February. Elantra Touring sales were down 3%, but sedan sales nearly doubled from 1412 in February 2010. The Honda Civic charged back after a rough January, but still trails the Elantra by 2286 through the first two months of 2011. Hyundai/Kia sold 7194 small cars in Canada in February, up from 6162 in February 2010. 

You'll notice a change highlighted in blue in the charts below, a change implemented first in the U.S. version of this post. Of the blue cars - the subcompacts as they're often called - the Hyundai Accent clearly led the way, but competition is fierce for second place. Volatile Fit sales swung Honda to the bottom of that segment in February (excluding the Suzuki Swift) after Fit sales swung from 615 in May to 593, 477, 475, 385, 316, 1557, 1655, and 72 in January. 


Top 30 Best-Selling Luxury Vehicles In Canada - February 2011

Narrowly missing the cut for Canada's 30 best-selling luxury vehicle team were the Acura TSX, Volvo S40, Acura CSX, Audi A3, and Audi Q7. In fact, if you mix in the Volvo V50's sales with the S40's, you've got 105 in total, enough to place the Volvo duo in 28th. These cars are named mainly for those who complain that the Mercedes-Benz B-Class, Hyundai Genesis, and Volkswagen Touareg shouldn't be included.

The BMW 3-Series was once again Canada's best-selling luxury car and the country's best-selling luxury vehicle overall. Its lead over the number two spot (this month held by the Benz C-Class, last month by the Lexus RX) grew from 18 to 76 units. 3-Series sales were up 2.2% in Canada in February as the wildly popular Bimmer swam among the mainstream players on Canada's list of the 20 Best-Selling Cars.

There are four members of last month's best-selling luxury vehicle group which are no longer present: Audi Q7, Acura CSX, Cadillac Escalade, and the Volvo C30, sales of which plummeted 80% from January. New members include the Mercedes-Benz GL-Class (and its G-Wagen sibling), Land Rover Range Rover Sport, Lincoln MKZ, and the BMW 1-Series, sales of which skyrocketed 171% from January. 

16 vehicles on this list of 30 best-selling luxury vehicles carry German badges. There are four American automobiles, one Korean car, one British SUV, one Swedish crossover, and thus seven Japanese vehicles. The Lincoln MKX and Acura MDX, incidentally tied for seventh spot in February, are both built in Canada, as is the Lexus RX350

Rank
Car
Status
February 2011
Last Month
February 2010
#1
BMW 3-Series
706
443
691
#2
Mercedes-Benz C-Class
630
378
608
#3
Lexus RX
491
425
474
#4
Audi Q5
433
374
153
#5
Audi A4
383
385
338
#6
BMW X3
356
193
204
T7
Acura MDX
334
203
328
T7
Lincoln MKX
334
172
332
#9
BMW X5
330
262
217
#10
Mercedes-Benz GLK
328
208
327
#11
Mercedes-Benz M-Class
238
253
274
#12
Infiniti G
233
142
253
#13
Mercedes-Benz B-Class
219
231
183
#14
Acura TL
205
87
145
#15
Mercedes-Benz E & CLS-Class
201
158
242
#16
BMW 5-Series
198
165
99
#17
Cadillac CTS
188
199
221
#18
Cadillac SRX
186
187
138
#19
Acura RDX
181
130
114
#20
Lexus IS
153
115
131
#21
Audi A5
151
123
147
#22
Volkswagen Touareg
137
125
77
#23
Land Rover Range Rover Sport
115
70
77
#24
Volvo XC60
115
106
60
#25
Hyundai Genesis
113
99
228
#26
BMW 1-Series
111
41
104
#27
Mercedes-Benz G & GL-Class
108
85
89
#28
Lincoln MKZ
102
40
71
#29
Lexus ES
94
101
155
#30
Porsche Cayenne
90
49
26
Source: Manufacturers And Automotive News Data Center


Related From GoodCarBadCar.net
Top 30 Best-Selling Luxury Vehicles In Canada - January 2011
Top 20 Best-Selling Cars In Canada - February 2011
Canada New Vehicle Market Share By Brand - February 2011
Popular Car Market Share In Canada - February 2011


Popular Car Market Share In Canada - February 2011

The list of Canada's 20 best-selling vehicles changed in February, but only slightly. Of greater importance to followers of this Graph is the purple slice's portion of the pie. At 50.6% of all vehicles sold in Canada, the 230 or so "other models" took home 1.5 more percentage points in February. This means that, on the whole, Canada's 20 best-selling vehicles weren't quite as popular in February as they were in January.

Half of the 20 Best Sellers were domestic products. One was European: the 2011 Volkswagen Jetta. Half of the 20 were cars. There's one minivan, five utility vehicles, and four trucks. Those trucks, of course, are all in the top 10. 

5.7% of all February 2011 new vehicle sales in Canada were Ford F-Series trucks. To be precise, 57.31 of every thousand vehicle sales were F-150s or its Super Duty brethren. That's quite a bit off last February's F-Series market share hold of 6.8%. F-Series sales are down 1.8% in 2011.


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